the four steps before the big reveal. There’s wisdom in knowing nothing The design process is difficult to understand, especially because we’ve been programmed to believe that the end result or the “big reveal” has more weight than the research that goes behind it. At school you were rewarded for saying the right answer after…
read moreIt’s that missing spice in your dish, that thought provoking moment in a movie, the moment you realise why the washing machine stopped working. It’s the “big idea”. All of us have this moment at some point of our lives, that moment where you figure something out, you sifted through the obstacles and have a…
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