PUMA® Australia — Are You Fast Enough.

UI Gamification Project 2023

Client

PUMA Australia

My role

UI Design
Gamification

PUMA opened its national flagship store in Australia’s #1 shopping centre, Chadstone, in June 2020

Design requirements

This being during early COVID-19 days, PUMA needed an engaging digital experience to be at the centre of their marketing campaign that could stand out in a highly competitive environment.

Development requirements

Required to be dynamic to ensure that no user is able to play the game more than twice, with the same registration details. Website was set up using an AWS server and built on Tailwind. 

Email communication and integration was a necessity for the campaign.

Want to see the live demo?

Disclaimer: This is the demo that was presented to the client and not the live application. Functionality is limited.

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