The challenge was to create an engaging website with captivating visuals, user-friendly navigation, and compelling content to effectively showcase Hyundai’s brand and services. There was also a need to implement responsive design for seamless viewing across devices, optimise loading speed, and incorporate strong calls-to-action for conversion.

Our base inspiration for the website was the international Hyundai websites. We broadened our scope by looking at other car brands to identify key touch points such as user flow, experience, navigation options etc. We then conducted qualitative research by creating personas to find out driving habits, expertise and purchasing habits to help us form intuitive user journeys. Additionally, more quantitive research was conducted to supplement the initial findings regarding car buying habits.

We began the process by problem-solving and mapping out the users’ journey through out the website. It involved understanding users’ needs, brainstorming creative solutions, prototyping, and testing ideas. User journey maps along with high-fidelity wireframes were created and these were sent to various stakeholders for approval. After approval, high quality UI design was done to bring the project to life using typography, colour and stunning imagery and video.

We provided a well-crafted and innovative resolution to the challenge. The website had integrated creative thinking, functionality, and aesthetics to meet user needs and enhance their experiences. Internally, it also made it easier for dealers to sell their products on a simplified and intuitive platform.

We included cutting edge technology such as progressive web apps (pwa) and commands through a voice assistance (Siri).